What is loss aversion?
Loss aversion is our preference for avoiding loss more than our preference for acquiring gain.
It hurts to lose something once it is ours. We’ll work harder to keep from losing it than we would to acquire it in the first place.
Here’s an example of loss aversion.
If someone gives you $15 as a birthday gift, you’re pleased. But it won’t compare to the grief you’ll feel if $15 flies out the window of your car.
If you own a $50 vase, you might refuse to sell it to someone offering $75. Yet if you saw the exact same vase in the store, you might not buy it for $25.
In general, once we own something, we become possessive. The ratio of pain from a loss is almost twice that of joy from a gain.
Why does this happen?
Our bias leans toward safety. When measured against each other, threats weigh heavier than opportunities.
“For an organism operating close to the edge of survival, the loss of a day’s food could cause death, whereas the gain of an extra day’s food would not necessarily cause an extra day of life.”
This old saying applies:
A bird in the hand is worth two in the bush.
We simply hate losing things we already own.
Why is loss aversion bad for us?
Loss aversion causes us to cling too tightly to our things, our thoughts, our money, even when we need to release them. We fear losing what we have. And the more we have to lose, the more fear we have of losing it. Our attachments can make us feel vulnerable and anxious.
Loss aversion operates from a scarcity mindset. It perpetuates stinginess instead of generosity, not only with material things, but also with relationships and ideas. The longer we are in a relationship, for example, the harder it is to let go, even when it’s unhealthy.
We’re more comfortable with the bad we already have, versus the possible good we’re uncertain of. We are biased to believe this:
“Better the devil you know than the devil you don’t.”

How can we manage our loss aversion?
As with the other biases, become aware that loss aversion is a real thing. Notice when it’s being used against you, such as when a streaming service offers you a trial month for free, knowing that once you try the service, you won’t want to let go of it.
Also be willing to change your perspective about things you already have.
For example, when you’re cleaning out a closet, ask yourself if you would buy this blouse today if you saw it in the store. If not, get rid of it. Instead of viewing yourself as already owning it, change your viewpoint to that of a non-owner.
Another strategy to help deal with loss aversion is gratitude. Be content with what you have, when you have it. Hold things loosely, being grateful for time already spent instead of being anxious about a future loss. Develop an abundance mindset.
As Socrates said, “He is richest who is content with the least, for content is the wealth of nature.”
Also, remember to think long-term. The fear of an impending loss now can prevent you from making a wise decision for your future. Move past a short-term-only framework.
Did Jesus teach about loss aversion?
Jesus taught his followers to focus more on his spiritual kingdom than on a physical kingdom. Material treasures hoarded here can be be destroyed and stolen, he said. Everyone will experience loss of these things. But spiritual treasures in his kingdom are safe (Matthew 6:19-21).
Jesus also taught that life is more than possessions (Matthew 6:25). More than reputation. More than attachments. Being anxious about what you wear or how you look or how much you have will add no value to your life. Instead, he said that seeking the kingdom of God and his righteousness will bring all things into alignment (Matthew 6:33).
Bottom line, Jesus taught it’s better to live with open hands instead of clinched fists.
Loss aversion affects us all differently. Maybe you don’t cling to money, but you cling to your schedule, for example. Do you struggle letting go of things you no longer need to keep? Share in the comments.
You are on Day 8 of the series: “How to Uncover Hidden Biases.”
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“If You Don’t Know What You’re Doing”
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“Are Taller People More Successful?”


